Ali Loves

Marketing

Leadership Can Make Or Break A Team’s Success

16 Feb , 2017
Created by Ali

Over the years, I’ve had the pleasure of working with some pretty incredible teams. Ones where work didn’t seem like work. Where the camaraderie, laughter, and drive to succeed made us unstoppable. We had a sense of pride and accomplishment in our work. Even the rough days seemed easy. I still keep in touch with people […]

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Customer Experience: MAC Cosmetics

17 Sep , 2016
Created by Ali

Today, Mike needed to pick up his brand spankin’ new iPhone. So, because I love him SO MUCH, I went to the mall with him. Guys, I hate the mall. It’s generic. And full of stores I’d never shop at. And, worst of all, filled with people.  Especially on a Saturday. But, I love him. […]

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Marketer’s Dream: Emails That Convert

13 Sep , 2016
Created by Ali

  Whether we want to admit it or not, email is still the #1 channel used to deliver our oh-so-important marketing messages and directly connect with our audience. The problem? It’s a noisy, messy channel full of terribly executed messages and poor customer experiences. So, in a sea of spammy clutter, how do you make […]

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Portfolio: Rackspace Digital Campaign 2014

1 May , 2015
Created by Ali

My role on for this effort was campaign manager. I took our leadership’s strategy and brought it to life with the help of two programs specialists. Together, we created personas (including conducting the interviews), designed a content strategy, managed the development of all content, crafted communications for programs and nurtures, developed messaging and secured speakers […]

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Portfolio – Rackspace Customer Marketing

29 Jan , 2015
Created by Ali

The first job I had with Rackspace was as Programs Manager, Customer Marketing. My role was to both promote engagement and cross-sell/up-sell. I was in that role for almost a year. Below are two examples of the work I produced. Rebrand: The Open Cloud Company 2012 was the year Rackspace decided to pivot their brand […]

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