My role on for this effort was campaign manager. I took our leadership’s strategy and brought it to life with the help of two programs specialists. Together, we created personas (including conducting the interviews), designed a content strategy, managed the development of all content, crafted communications for programs and nurtures, developed messaging and secured speakers for events and webinars, oversaw the agency that developed the creative concept, communicated metrics and progress with key stakeholders in the business, and made sure all technical tracking pieces were in place to accurately measure success.
The campaign began in late 2013 and carried on through the end of 2014.
Establish Rackspace as the defacto partner for digital marketing deployments by building expertise in specific platforms for e-commerce and web content management through market awareness and strategic partnerships.
e-Commerce Leader – CMO/VP/Director of e-Commerce
Office of CIO – CIO/VP/Director of IT
Technologist – CTO of Digital Marketing Agency or System Integrator Agency
Blogs, Webcasts, videos, whitepapers, technical diagrams, infographics, direct mail pieces, sales/partner enablement, case studies, and customer testimonials
12-Month KPI Targets:
Closed/Won Opptys: 720
Close Rate: 55%
12-Month KPI Actuals:
Closed/Won Opptys: 962
Close Rate: 69%
Overall return on investment: 4.5X